Hello, I’m
Sri Vinayak K. Ch.
UX Designer based in
Hyderabad, India.
18 years of experience in product design, including 9 years leading cross-functional teams, specializing in AI-driven, user-centered solutions across web, mobile, tablet, and TV platforms. Expertise spans HR, GRE, ERP, and Supply Chain industries, with a focus on delivering innovative, data-driven products that enhance user experiences and drive business success.
2024 - Present
Product UX Designer
IBM
2014 - 2024
Senior UX Designer
Verizon
2009 - 2014
UX Design Head
Corpus Media Labs
2005 - 2009
UX / UI Design Lead
Aasthi Multitech
Roles and Responsibilities : Balancing roles as an individual contributor, team member, and team lead, I carry diverse responsibilities.
User Research : Conducted 25+ user interviews, surveys, and usability tests, identifying key pain points and achieving a 40% increase in user satisfaction within 3 months.
Artificial Intelligence : Analyzed user behavior, used AI analytics to enhance products, achieving a 20% conversion rate increase and $500k extra revenue in 6 months.
Collaboration : Led cross-functional collaboration, designing an AI-powered engine, delivering a 40% boost in average customer order value within 3 months.
Download Resume
UX Design Process
I immerse myself in user experiences, conducting interviews and research to deeply understand their needs.

I distill complex insights into clear problem statements, ensuring a focused and purposeful design direction.

I foster creativity through collaborative brainstorming, exploring diverse solutions to identified challenges.

I rapidly translate ideas into tangible forms, creating prototypes for quick feedback and iterative improvements.

Putting prototypes in front of users, I observe interactions, gather insights, and refine designs iteratively.
Case Studies

Here’re the selected AI/ML integrated service design projects, I'm working for...

View Case Studies