Case Study 01 · IBM · Enterprise UX · Feb 2024–Present

IBM Network Capacity Management — Unifying fragmented infrastructure planning into a single decision platform.

Network operations teams at IBM were managing capacity planning across disconnected spreadsheets, emails, and siloed systems. No single source of truth, no forecasting, no audit trail. I led end-to-end UX strategy — from 21 semi-structured user research interviews through information architecture and system design to production delivery — replacing fragmented workflows with one unified, AI-assisted decision platform.

Role
Senior Product Designer
Company
IBM
Team Size
Individual Contributor
Scope
End-to-end UX Strategy, Research, IA, Design, Delivery
01 — Executive Summary

What this project was and what it achieved.

↓ Reduced
80%
Manual Effort
Redesigned capacity planning workflow, eliminating fragmented manual processes
↓ Reduced
70%
Workflow Time
Unified platform replaced multi-tool switching and email-based request management
↑ Improved
60%
Decision Quality
Real-time visibility and demand forecasting enabled proactive planning
↑ Improved
80%
Feature Prioritisation
21 user interviews directly improved feature backlog prioritisation
AI-Assisted
Bob AI
IBM Bob AI Agent
Leveraged IBM Bob AI Agent for Figma design and GitHub collaboration
02 — The Challenge

What was broken, why it was hard, and who was affected.

Network capacity planning at IBM was managed through a patchwork of tools — Excel spreadsheets for tracking, emails for requests, multiple vendor systems for data, and no consolidated view of current or future demand. Network operations engineers were spending the majority of their time on manual coordination rather than actual planning. The platform was invisible: when capacity failed or was miscalculated, teams found out too late.

Before State — Fragmented Workflow
Fragmented Excel
Manual Emails
Multiple Vendor Systems
No Forecasting
Reactive Decisions
03 — Research & Discovery

What I learned from 21 users.

I conducted 21 semi-structured remote user interviews with network operations engineers and capacity planners. The research focused on understanding current workflows, pain points, workarounds, and decision-making processes.

Semi-structured Interviews (21 participants) Remote Usability Sessions Workflow Analysis Stakeholder Interviews Competitive Analysis Affinity Mapping Journey Mapping
04 — UX Strategy & Design Decisions

How I translated research into a product direction.

The research pointed to four governing design principles that shaped every subsequent decision:

05 — AI Integration

How IBM Bob AI Agent accelerated design delivery.

I leveraged IBM Bob AI Agent within Figma for design development and GitHub for cross-functional collaboration. This AI-assisted workflow reduced design-to-engineering handoff time significantly and enabled faster iteration cycles. The platform itself also incorporated AI-driven demand forecasting — surfacing predictive capacity insights that were previously impossible with manual data aggregation.

After State — Unified Platform
Unified Platform
Automated Routing
AI Demand Forecast
Real-time Visibility
Proactive Decisions
06 — Impact

Measured outcomes.

↓ Reduced
80%
Manual Effort
Consolidated fragmented planning into role-based automated processes
↓ Reduced
70%
Workflow Time
Eliminated multi-tool switching and email-based request management
↑ Improved
60%
Decision Quality
Real-time capacity visibility and AI demand forecasting

An additional outcome: feature prioritisation improved by 80% as a direct result of the structured research programme — 21 user interviews fed directly into the product backlog, ensuring design decisions were evidence-based.

07 — Collaboration & Leadership

How I led and influenced across functions.

As the individual contributor UX owner on this platform, I was responsible for the full design strategy — not just execution. Key collaboration activities:

08 — Reflection

What I learned.

Before & After — Visual Mockup

What changed, rendered.

These annotated UI mockups show the concrete interface difference my contribution made — from a fragmented, reactive patchwork to a unified, proactive decision platform.

BEFORE — Fragmented & Manual
IBM Network Capacity Planning — Excel + Email
Capacity Management
Inbox (12)
Export CSV
📁 Spreadsheet View
📧 Email Queue
🔗 Vendor Portal A
🔗 Vendor Portal B
🔗 Vendor Portal C
No Forecasting
No Audit Trail
⚠ 12 unread capacity requests in email inbox — manual follow-up required
⚠ Vendor B system unreachable — data may be stale
Capacity Requests — Manual Log
IDRequestorRegionStatusLast Update
REQ-1041J. MehtaAPACPending Email3 days ago
REQ-1038A. TorresEMEAAwaiting Reply5 days ago
REQ-1035R. KimNABlocked8 days ago
REQ-1029S. PatelAPACDuplicate?11 days ago
REQ-1022L. ChenNAUnknown14 days ago
⚠ No demand forecast available. Last capacity incident was detected reactively after service degradation.
Current Utilisation — Manually Updated
Backbone US
94%
⚠ Stale — 48h old
EMEA Node
67%
Updated manually
APAC Hub
88%
⚠ Stale — 72h old
NA East
71%
From spreadsheet
Problems: 5 disconnected tools · No forecasting · Email-based requests · Stale data · No audit trail · Reactive decisions
AFTER — Unified AI-Assisted Decision Platform
IBM Network Capacity Platform · AI-Assisted · Real-time
IBM Network Capacity Platform
+ New Request
AI Forecast ✦
Dashboard
Capacity Map
Request Queue
AI Forecast
Allocations
Audit Trail
Vendors
All Integrated
✦ AI Forecast: Backbone US projected to reach 97% in 6 days. Recommended action: pre-approve APAC fallback routing. Review & Act
Open Requests
4
Auto-routed
Backbone US
94%
Forecast: ↑97%
EMEA Node
67%
Healthy
APAC Hub
88%
Monitor
AI Demand Forecast — Next 14 Days
Request Queue — Auto-routed
IDRequestorRegionAI RoutedStatus
REQ-1041J. MehtaAPACAutoResolved 2h
REQ-1038A. TorresEMEAAutoIn Progress
REQ-1035R. KimNANeeds ReviewPending Approval
Improvements: Single platform · AI demand forecasting · Automated routing · Real-time data · Full audit trail · Proactive decisions
Before — Key problems
5 disconnected tools
Email-based request management
Stale, manually-updated data
No demand forecasting
Reactive to failures after-the-fact
No audit trail or accountability
After — My contribution
Single unified platform (–80% manual effort)
Auto-routed requests (–70% workflow time)
Real-time live data across all vendors
AI demand forecasting 14 days ahead
Proactive alerts before capacity failure
Full audit trail with role-based views
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