Case Study 04 · Verizon · AI & Enterprise UX · Oct 2014–Feb 2024

Verizon AI — 10 years of designing intelligent enterprise products at scale.

Over 10 years at Verizon, I led UX design across AI chatbots, digital assistants, IoT intelligence platforms, and employee-facing enterprise tools — serving 150,000+ employees and millions of customers. Each project required designing for AI responsibly: understanding intent, building trust, handling failure, and delivering measurable business outcomes.

Role
UX Lead Designer
Company
Verizon
Timeline
Oct 2014–Feb 2024 · 10 Years
Scope
AI UX, IoT, Enterprise, Design Systems
01 — Executive Summary

Four projects. Ten years. Measurable outcomes.

↓ RESPONSE TIME
68%
Reduction in Response Time
AI chatbots and virtual assistants across enterprise customer support
$ SAVED
0.5M
Cost Savings
HR product gap analysis led to operational restructuring and cost savings
↑ ENGAGEMENT
93%
Engagement Boost
Volunteer Portal redesign through scalable design system
PATENT
US #11,545,023
Rad'r IoT Product
January 2023 — UX and product design from concept to granted patent
↑ SCALE
150k+
Employees Reached
Digital Assistant launched to full Verizon enterprise workforce
02 — Four Projects

The scope of Verizon AI work.

AI & NLP
Digital Assistant
Eliminated manual processes in employee-system interactions. Conversational AI enabling self-service across HR, IT, and operations for 150,000 employees. 10-20% service desk call reduction ($6M), $12M productivity impact.
AI & NLP
Bot Studio
No-code platform for building and launching conversational bots. Bot & Template Management, Work Requests, API Integrations, NLP, Analytics, Version Management. Drove 2,500 organic sign-ups, 43% quarterly improvement.
IoT · Patent
Rad'r Dashboard
Consolidated IoT dashboard replacing fragmented vendor monitoring systems. Sensor lifecycle management, subscriber tracking, alert scheduling. Smart Building Innovation Award 2020. US Patent #11,545,023.
HR · Intranet
Inside Verizon
Employee intranet consolidating essential tools and news. FTE analysis identified operations gap. Implementation decreased admin hours 10%, resulting in $0.5M cost savings. Luminary Award.
03 — Research & Methods

How I approached each project.

Across these four projects, I applied a consistent research-first approach adapted to each context. Methods used:

Competitive Analysis Stakeholder Interviews User Interviews Persona Development Wireframing Prototyping Information Architecture Mobile Design Design System Accessibility Review UX Audit

Each project presented unique research challenges: the Rad'r IoT dashboard required understanding physical facility management workflows; the Digital Assistant required understanding how 150k employees searched for and acted on information; Bot Studio required understanding both technical builders and non-technical business users simultaneously.

04 — AI Design at Verizon

What made these projects hard.

05 — Rad'r IoT — From Dashboard to Patent

Designing a product that became intellectual property.

The Rad'r project was unique in my Verizon portfolio: it began as a dashboard design problem and ended as a granted US patent. Facilities management required consolidating data from multiple vendor systems — each with its own format, update frequency, and interface — into a single, actionable dashboard for facilities managers, employees, and visitors.

Design to Patent Journey
Multiple Vendor Systems
Unified Dashboard
Sensor Lifecycle Mgmt
Alert Scheduling
US Patent 11,545,023
06 — Impact

Outcomes across 10 years.

07 — Reflection

What I learned.